Post by Iain Dooley on Aug 14, 2016 3:46:25 GMT
When I spoke with Steve Keen the other day he mentioned his strategy for getting press: when there was an event that Journos would be looking for comment on he would email them with a press release, using the topic of the press release as the subject line.
He uses RBA announcements as the event, I'm sure there are other events we can base our press release schedules on.
So here's what we need to do:
1) Compile a calendar of events that are worth watching out for -- these might be regularly scheduled or they might be things we could include in Google News alerts or something similar. I have created a document to keep these in and started it off with a couple of ideas:
docs.google.com/spreadsheets/d/1IZNhhN6bfttub_gwKudFcvwsFMjD4uEL_W_qzuQV5Po/edit?usp=sharing
I have created a public Google Calendar - you can add this to your own calendar account:
calendar.google.com/calendar/embed?src=ohcviikq8e28blcko2gogp5iks%40group.calendar.google.com&ctz=Australia/Sydney
You can add new events to it and also subscribe to the calendar so you can get reminders about events occuring. We will need to setup recurring and once-off events there when we will send out press releases.
2) Compile list of journalists to whom we will send press releases. Someone has already done the work of compiling a massive list of journalists on Twitter:
twitter.com/theburgerman/lists/journalists/members
twitter.com/CCNewSouthWales/lists/australian-journalists/members
What we need to do is go through each of these and find their email address -- some will have it in their Twitter bio others might be like first.last@fairfaxmedia.com.au etc. and put their first/last name, media outlet and area of expertise/focus into this spreadsheet:
docs.google.com/spreadsheets/d/1JnX_vGsFBROVyA5JUaiMzJBpFRSeyUjdYqlJu0gRt3k/edit?usp=sharing
We are particularly interested in those who have a focus on politics and economics.
3) Compile and send out press releases when an event comes up. I have created a template in Google Drive that you can use to prepare a press release:
docs.google.com/document/d/1H2FsaPHG_nJnZw5xeFkh4lKJycwBL9ZRJg4hwTFhvu0/edit?usp=sharing
You can copy this into your own Drive account and add the relevant details. If someone can provide a guide for how to write press releases that would be great.
When you have compiled a press release, share the link to it in Google Drive so that anyone with the link can edit, then email the link to iain.dooley@australianemploymentparty.org so he can send it out to our list of Journalists.
He uses RBA announcements as the event, I'm sure there are other events we can base our press release schedules on.
So here's what we need to do:
1) Compile a calendar of events that are worth watching out for -- these might be regularly scheduled or they might be things we could include in Google News alerts or something similar. I have created a document to keep these in and started it off with a couple of ideas:
docs.google.com/spreadsheets/d/1IZNhhN6bfttub_gwKudFcvwsFMjD4uEL_W_qzuQV5Po/edit?usp=sharing
I have created a public Google Calendar - you can add this to your own calendar account:
calendar.google.com/calendar/embed?src=ohcviikq8e28blcko2gogp5iks%40group.calendar.google.com&ctz=Australia/Sydney
You can add new events to it and also subscribe to the calendar so you can get reminders about events occuring. We will need to setup recurring and once-off events there when we will send out press releases.
2) Compile list of journalists to whom we will send press releases. Someone has already done the work of compiling a massive list of journalists on Twitter:
twitter.com/theburgerman/lists/journalists/members
twitter.com/CCNewSouthWales/lists/australian-journalists/members
What we need to do is go through each of these and find their email address -- some will have it in their Twitter bio others might be like first.last@fairfaxmedia.com.au etc. and put their first/last name, media outlet and area of expertise/focus into this spreadsheet:
docs.google.com/spreadsheets/d/1JnX_vGsFBROVyA5JUaiMzJBpFRSeyUjdYqlJu0gRt3k/edit?usp=sharing
We are particularly interested in those who have a focus on politics and economics.
3) Compile and send out press releases when an event comes up. I have created a template in Google Drive that you can use to prepare a press release:
docs.google.com/document/d/1H2FsaPHG_nJnZw5xeFkh4lKJycwBL9ZRJg4hwTFhvu0/edit?usp=sharing
You can copy this into your own Drive account and add the relevant details. If someone can provide a guide for how to write press releases that would be great.
When you have compiled a press release, share the link to it in Google Drive so that anyone with the link can edit, then email the link to iain.dooley@australianemploymentparty.org so he can send it out to our list of Journalists.
